Internet Marketing With Affiliate Program

Posts Tagged ‘Search Engine Optimisation’

When you are maintaining your own website, website marketing is most probably one of the biggest things that you worry about. A website can only be as effective as the marketing that you put into it and one of the most effective yet least expensive way that you can market your website is through link building.
In its most basic form, link building is simply you asking someone else to put up a link to your website in their website. By reciprocation, you could also add a link to that someone’s website to your website as well.
The main purpose of link building is to encourage people who visit a website to follow a link for another website with, presumably, related content to the one they were last on. In the contemporary sense, link building is analogous to how doctors refer a patient to other doctors for the purpose of medicine and health.
In terms of cost, link building is ideally free. The main thinking behind link building is to increase the exposure of your website. So, you approach another website, probably one whose products and services complement your products and services, and ask him or her to put up a link in his website to yours. In return, he or she also asks for you to put up a link in your website pointing to his or her website. The net effect of this would be that visitors to his or her website can potentially visit your website through the link he or she provided in his or her website. Your visitors can also potentially link to his or her website via the same process. It is a win-win scenario which a lot of websites have employed time and again with great success.
Because of the nature of link building, it would be more beneficial for you if your link is placed in a website where a huge traffic is generated daily. A huge traffic translates to an increased possibility that a person browsing from that web page will link to yours. Thus, it is best if you can link build towards a large website with a large volume of traffic. One drawback to this is that, since the website is already established and enjoys a lot of online prestige, there is a possibility that they would ask for a fee in exchange for putting up a link to your site.
Of course, when you are link building, try to link build only to websites who have complementary content with yours. This would be the practical way to go. Thus, if you are selling computers, then you would be well served if you added a link to a web page whose product is computer tables.
Finally, you can enhance your link building options by making sure that you conform to the online adage that content is king. Thus, make sure that your website has interesting and engaging content. This will increase interest in your website, make more people constantly visit your website and also increase your likelihood of receiving link building requests thus increasing your website’s exposure.

Some quarters in the Internet community like to believe that it takes around six months for a new website to get indexed on Google, and this might also be the case with other search engines.
But there certainly is a faster way to have your website indexed on Google, it is through link building. In link building, you get in touch with other website owners or webmasters by emailing or calling them, and getting them to link their website to your own.
There are currently three types of links: one-way inbound links or links coming in to your website; reciprocal links or mutual links between your website and the other website; and three way links. Three way links are actually a ploy by webmasters, who own multiple websites, to build up a specific website. With a three-way link, webmasters will link your site to their site. In return, they will ask you to link to the website they are building up.
Link building is the one aspect of SEO that is the most time-consuming. But if you are a website owner, it should be on your to-do list because of the following:
Faster indexing on Google
Aside from marketing your website, one of the most important things you should do is to tell the search engines about your website. Left alone without link building, it will take about six months to get Google’s sand box.
With links, Google indexes your website for as short as within 24 hours, especially if the links are coming from old websites with high Page Ranks. Search engines have indexed those websites time and again.
Top ranks On Search Engine Results
In 2006, an SEO contest was held in the Philippines to determine what SEO techniques are very effective in getting a website to the top of search engine results. Guess what technique the winners of the SEO contest used?
If done right and persistently, link building will get you at the top of search engines. Make sure that the anchor text to your website contains your keywords in the anchor text. Anchor text is the text on the other website that hyperlinks to yours.
Generate Traffic
Link building is also a great way to drive traffic to your site. Since your link partners have their own set of visitors, you increase your chances of those visitors finding you if your sites are linked.
Prospects for Useful Partnerships
Your link building efforts will ultimately lead you to other sites that are strategic to your website and your business. Chances are your link building prospects are also linking to your direct competitors.
Don’t overdo link building though. Google once applied a dampening filter when it found out that the average content-rich website took one year to link with 100 other relevant links, but found a similar website that had 200 to 300 per month. This is because the overdone link building efforts were seen as efforts to manipulate Google’s results. SEO experts believe this is what happened to the websites that disappeared from the search engine’s index altogether.