Posts Tagged ‘Internet Marketing Online’
3 Common Misconceptions About Internet Marketing Revealed
Back in the 1980’s in the health industry, the belief was that eating a high carbohydrates, low protein, and low fat diet was the healthiest way to go. Most carbohydrates were considered good. And ALL fats are bad.
Unfortunately when the carbohydrate rage was going on, we see an increase in obese people and diabetes. Not too healthy is it? Now, a balanced diet and eating healthy fish fats is accepted as the healthiest way to go. The carbohydrate myth is now debunked. (That is the fact as I see it, anyway)
The same thing goes on with internet marketing and today I’m going to help you debunk 3 common myths about internet marketing:
Myth #1
Internet Marketing takes no effort to build!
This is probably the most popular myth about internet marketing. Although internet marketing is in fact the lazy person’s way to wealth (legally and morally), the truth is that you still have to put out work in the front end before any real money is made in the backend.
Once you put enough work in the front end to develop a solid internet marketing foundation, you can then relax on the beach while the residual comes pouring in all without lifting a finger!
Myth #2
All you need is a great website with all the best graphics and animations!
You can’t just put up a website, tell your brother and sister about it, sit at home and watch TV all day and expect to have the cash magically appear in your bank account. You will still have to distribute, develop and market your product or service to people before anything significant will happen.
Many people spend tens of thousands of dollars having their websites developed without even thinking about the market they are selling their product and service to. They have all the flashy and colorful images and cute animations to impress visitors. Unfortunately, without a market, the only person that will look at their website and be impressed with it is themselves.
It’s like setting up your own professional practice or retail store and only telling your friends and family. No advertising and no marketing. Unless you have a HUGE family and have thousands of friends to support you, you’ll be out of business in within months!
Myth #3
The BIG money in Internet Marketing is all hype and bullshi*!
People who believe in this garbage probably believe that the only way to make money is to go to school and earn wages at their cubicle. Although these people are half right, they get what they believe, all of the hype and bullshi*, and none of the BIG money.
When an internet marketing ‘guru’ promises that his program will make you a millionaire in a month, he is a fraud and that’s why internet marketing is sometimes viewed by some people as scams.
But don’t take financial lessons from wage earners, it’s like taking hockey lessons from Michael Jordan; you are learning from people who don’t know what they’re doing on those subjects. In our case, broke wage earners giving us their opinions about internet marketing!
If I told you how much a successful internet marketer makes, you wouldn’t believe me. Do your investigation and interview some top internet marketers. Find out his lifestyle and if it’s a lot better than yours, you’d better listen up
In conclusion, remember that an internet marketing business (like any business) requires effort and a marketing strategy in order for you to make the big bucks. Throw out all the myths that are now debunked and embrace the realities of internet marketing.
The 3 Internet Marketing Strategies You Should Avoid
Having the bad Internet marketing strategies can ultimately ruin your business. There are many mistakes Internet marketers make when they first started out in this industry. Here are some of the bad Internet marketing strategies they used as a mistake in running their own business.
1.The Wrong JV Strategy
When Internet marketers first started out, at some point in time they figured they need help. Help to set up their website, create their own e-book or to sell their product to a large list in order to gain more profit. Let us take the scenario of wanting to sell their own products to someone else’s list. A list is a list of email addresses of the people that has subscribed or opted-in to promotional email newsletters that has information of value. Having a joint venture partner who has a large list sounds good to be true, because the probability of making a huge amount of profit is very high.
However, the mistake that some Internet marketers do is that they promote a product that is contending with their JV’s product rather than complimenting them. For example, if I am your JV partner and I am promoting a copywriting course to my list, but you want me to promote your copywriting course as well that clashes with some of my copywrting training fundamentals, what were you and I thinking?
What we should do is to promote our products that compliment to one another. So, if I am promoting a copywriting course to my list, you can promote a copywrting e-book or software. Thus, wouldn’t you imagine that there would be more credibility in our products, sales would be much more effective and the profit could be easily split?
2.Leaving Your Pay-Per-Click Ad At That
One of the most biggest mistakes Internet marketers make is not testing out their ads for their effectiveness in click through rates and website conversion. How a pay-per-click advertisement works is that for every click your customers clicked on your ad, you will have to pay a few cents. What some Internet marketers do is that they create an advertisement and just leave it for targeted traffic to come to their sites but they do not test out other different ads that have the potential to bring more targeted traffic, but induce less cost.
I like to use Google Adwords because the changes I make in the ad takes place immediately rather than waiting a couple of days at other pay-per-click engines. What I recommend you to do is to change the style and words of your ad at least once in two weeks. At the same time, take note of the traffic and website conversion rate. A website conversion rate simply means the number of your visitors that turn into your customers. Do this internet marketing strategy for three different ads that promote the same product and compare them to one another. The ad that gives you the highest number of traffic and website conversion rate is the ad that you should be using for that product.
3.Not Being Honest In E-mail Marketing
Internet marketers build large email lists to promote their products or to provide them with freebies, newsletters or advice based on what their customers are looking for. However, some Internet marketers are dishonest in the ways of email marketing. They will repurpose or sell their lists to other internet marketers of another niche and their customers will eventually receive emails that did not opt-in for.
This is an act of not respecting customer privacy and you can be labelled as a spammer. What you can do is to find a JV partner of the same niche as you’re in and ask if he could help you promote your product in his list. As a reward, he gets commissions for every product he has sold in his list.
Besides these three bad internet marketing strategies, There are many other strategic mistakes that people do not realise that could harm their business. This is often overlooked because making money is utmost on their minds. I’m not saying that you shouldn’t be thinking about making money, I’m saying that you should be making money the smart way. Discover from other internet marketers the mistakes that they have made throughout their Internet marketing journey and learn from it in order to prevent your business from unforseen circumstances.
Seeking Maximum Success Via Internet Marketing? Then You Must Add This Essential Ingredient to Every Element of Your Campaigns
It’s very possible – more like probable according to the latest statistics – that as an Internet Marketer you’re you having PROBLEMS…
-Grabbing and keeping surfers’ attention…
-Driving lots of targeted traffic to your Web site…
-Generating scores of quality leads and prospects…
-Building a huge, responsive mailing list…
-Making enough sales to cover your expenses (even though your goal is to make lots of money to do the things in life that you and your loved ones really want to do).
If you’re experiencing ANY of the disheartening problems mentioned above, a big reason for your lack of success could be that you’re making a marketing mistake of Xorkian proportions.
Many of you (especially baby boomers) will remember “Mork & Mindy”, the popular and funny sitcom of the late 70’s. Mork (Robin Williams) was an alien from Planet Ork sent to Earth to study human beings. He looked just like an earthling (though he did not behave like one) and lived in Boulder, Colorado, with beautiful Mindy (Pam Dawber).
I want you to imagine for a minute that Xork (Mork’s brother) and his girlfriend Xindy arrived on earth a couple of days ago. Now they’ve decided it’s time to learn to drive a car – the one parked in your driveway.
Having seen TV commercials about “filling up”, the first thing Xork does is to grab the garden hose and fill your near-empty gas tank with water.
What do you think will happen next? How quickly do you think Xork will learn to drive? How far will he go? You can pretty much figure out that the whole project will be a disaster.
Yet, the car is in great working order (except for the content of the tank), the keys are in the ignition (tsk tsk tsk…), the roads are fine, the weather is great, the instruction manual in the glove compartment is very informative and user-friendly, Xork and Xindy are patient students and they really want to learn. And yet, disaster looms. Why is that?
Because the ‘essential’ ingredient for the success of this endeavor is a tank full of gas. And in the scenario I just described, there’s no gas – just water. No matter how good the car, the road, the weather, the manual, the student or the intention, without gas Xork & Xindy ain’t gonna go nowhere.
Does that sound like some of your Internet marketing endeavors?
Here’s why that’s the case: no matter how many people are on the Internet, if you don’t have the ‘essential’ ingredient, you won’t have a whole lot of traffic. And without the ‘essential’ ingredient, the little traffic you’ll get will be made up of poor quality leads, they won’t sign up for your newsletter, they won’t join your business opportunity, they won’t buy your products or retain your services. And you might go broke as a result.
Now, let’s juxtapose your situation with the Orkans’ to bring the point home. No matter how good the car (your computer), the road (the Internet), the weather (the Marketplace), the instruction manual (all the Internet marketing strategies and techniques available), the student (the Internet surfer) or the intention (looking for a product or a service), without the ‘essential’ ingredient, your marketing – no matter what method you use – will be a flop. Without “gas”, you’re SOL – just like Xork & Xindy!
Well, if the ‘essential’ ingredient for Xork is gas, what’s the ‘essential’ ingredient that will make your Internet marketing take off like a Ferrari on steroids? It’s simply this: knowing precisely what makes people tick. If you don’t know that, you’re up a creek without a paddle.
Some of you might be slightly disappointed that the ‘essential’ ingredient is something so “ordinary”, so… common sense. It IS that, but as you are well aware, common sense is not common practice. What is baffling is that no sane person would think of starting a road trip with a thank full of water, and yet, those same “sane” marketers will start an Internet campaign with messages full of the wrong stuff, stuff no one really cares about – like features for example.
Look, do you want to succeed with your Internet marketing campaigns so you can make tons of sales so you can make lots of money so you can have some time freedom to enjoy your life? Do you?
Good answer! The sure-fire way to do the aforementioned is to be “in-the-know”.
What does “in-the-know” mean? It means knowing precisely what motivates people to act – to click, to subscribe, to sign-up, to join, to buy – to do anything, really. It’s knowing WHAT to say (or write) and WHEN to say it, and it’s knowing what NOT to say (not that you want to hide things, but for example, telling people all the details of HOW you would complete their tax return – aka the features – before you tell them WHY it’s important that it gets done properly – aka the benefits – will be a big waste of everybody’s time).
Now, as an Internet marketer, your chances of success at selling – as in trading goods or services for money, but also as in convincing, persuading, influencing – will improve significantly, perhaps even dramatically, if you are selling what the surfer is wanting to, ready to, and agreeable to buy! And to do that well and consistently, you MUST be in-the-know.
Here, for example, are three irrefutable and undeniable facts of life you become acutely aware of when you’re “in-the-know”:
-The most listened-to radio station on Earth is WIII-FM: What Is In It For Me?
-People buy on emotions… and then justify with facts.
-Everything people do, they do either out of their need to avoid/reduce pain, and/or their desire to gain/increase pleasure.
A successful Internet marketer is one who uses that knowledge – and the many other facts of life one learns when “in-the-know” – to design every element of his marketing campaign, keeping in mind at all times that the best possible selling-buying scenario is the one where, at the end of the deal, EVERYBODY WINS!
So, if Internet marketing success is key for you and your family living the Richer Life you all desire and deserve, do your research and your due diligence and find out all you can so that you are “in-the-know” about what will grab the surfers’ attention, what will make them get off their (key)board long enough to read your material, internalize your message, and follow your command – click, buy, join, subscribe – now!
The information is out there. Find it, and be “in-the-know”: it’s a matter of (Richer) life or (Internet) death!
Daniel G. St-Jean, BB, IMA, AMA
(BizzBooster, Internet Marketing Advisor, Article Marketing Alchemist)
Finding an Internet Marketing Resource is Like Shopping for Shoes
Writing through the eyes of a person still very “green’ or “wet behind the ears” to the concept of how to find a good Internet Marketing resource really reminded me of shopping for new pair of shoes.Step #1: Off To The Shoe StoreSo what is the first thing you do when shopping for a pair of new shoes, obviously you head for your local shoe stone to look around. As a “newbie” to the world of Internet Marketing, I head for my computer to look for Internet Marketing resources online. Googling this term “Internet Marketing” or perhaps a phrase like “Internet Marketing resource” is like entering the doors of a huge shoe store! The shelves, or in this case, the Internet, is jammed with all kind of products for your inspection. Each one competing for your attention and eventually your hard earned dollars.Step #2: Browsing The MerchandiseIf you are like me, I like to browse around to see what is available in my area of interest before seeking the help of the sales people. Others I know prefer to go directly to the sales people first, get advice and then browse in their area of interest. So that means steps #2 and #3, may be done in reverse order, depending on your shopping style. So to continue, rather than walking around the shoe store, as a person interested in a good Internet Marketing resource you are browsing the Internet listings by clicking on various websites to read what the authors have to say, or perhaps you go to the paid advertisements and click on some of interest.Step #3: The Sales PitchesSooner of later, you will seek out a shoe store clerk, or they will notice you browsing and approach you. In the Internet Marketing world, this process is often started after you read a marketing article, a product review, or a paid sales advertisement, and are taken to what is sometimes called a “pitch page” or a “landing page”. This is where someone is going to tell you all the many reasons why buying this product is going to make you very successful and rich as an Internet Marketer, it is a “one of a kind product”, “best of the best”, etc.. Just like the shoe store clerk telling you all the advantages of buying the shoes they are describing to you based on appearance, durability, level of comfort, and other features designed to make each shoe “the one you just have to have”. Often a shoe store will have “specials” or brochures available to view as well to promote products in the store and your Internet Marketing resource search experience is no different. Instead what will often happen is that some website “pitch pages” will have gimmicks to obtain your e-mail address, often in the form of a free downloadable information product related to some aspect of Internet Marketing. Often these are very good products and merchants know that we all like to “get something for free”. What you may not realize is by doing so, you are opening the door to a flood of e-mails, from the merchant themselves or their affiliates (online sales people), who try once again to persuade you one more time to buy their Internet Marketing resource. Once on their mailing list, don’t be surprised to see weekly e-mails in your in-box from the same merchant or their affiliates as the aim here is to “stay current” in the hope you will reconsider and buy their product or another merchant’s produce with whom they are working together in a joint venture. The old “you help me and I will help you” to promote and sell our products is the idea here.Step #4: Trying On The ProductAfter listening to the sales pitches, either from your shoe store clerk, or visiting a number of “pitch pages” in your Internet Marketing resource search and reading the sales e-mails you probably have flooding your e-mail in-box, it is time to start trying on the products to see what “fits” or will work best for you. As you well know with shoes, one size does not fit all, one shoe type does not serve everyone’s purposes, and not very one likes the same color. Basically the same thinking applies when looking at products to make money through Internet Marketing. Every Internet Marketing resource pitch out there claims to have discovered the “magic button” or “recipe for success” that you will only get from buying THEIR product. So what do you do? Well just like in the shoe store, try on the shoes! Only here, you start trying different Internet Marketing products to see if they live up to their “hype”!
Step #5: Decision Time
* To be continued at my website. Please refer to author box below.