Internet Marketing With Affiliate Program

Posts Tagged ‘Computer’

We all know that the online content industry is worth millions of dollars, but today millions of sales are lost due to inefficient or incomplete payment services that do not solve all the concerns of the customer and cater to their every need. The question is how do we fix this and turn consumers browsing the web into customers.

Well one of the things that would help would be to put up more payment options, in fact, the more the merrier! Consumers are more likely to purchase content if they can choose the payment method that suits them. According to research that was done by CyberSource, merchants can convert as many as 20% more customers by offering them more payment options to choose from.

The problem is there are so many options, it is very hard to choose which ones would work the best and convert more customers, and each payment option has it own glitches in the system, here are some examples:

Some payment options work very well for inside the US but once you live abroad, you have a problem to pay through them. Some payment options require the customer opening an online account with them and funding it from their credit card or bank account. That might be a problem for teenagers or others who do not have a credit card or bank account, which according to the Yankee Group, are 40% of internet users .

Some content providers opt to put their content on the operators’ portal and not have to deal with payment processing issues. This means that the mobile operator has put the site up on his “walled internet garden” and the customer gets charged for the download through his mobile operator monthly bill. But will that really solve all the problems? That will definitely not help users who download content to their PC’s and not to their mobile, they cannot charge the content to their mobile bill. And what about all the users that surf outside the operators portal, how will the merchant generate that audience to his site? Also the revenue share that the merchant receives from the mobile operator is pretty low. The “walled gardens”, or the operators portals are crumbling due to customer demand for “open internet” browsing. Mobile carriers are not the only way for buying content to the handset, consumers are downloading also from the open web and from their personal collections. According to Parks Associates’ “The New Frontier: Portable and Mobile Gaming” report, US mobile games sold through carrier decks are predicted to generate 72% of revenue in 2012, down from 90% in 2007.

Then there is the issue of credit cards. First of all, not everyone owns one, and second; people are less reluctant to use their credit cards for micropayments since they are worried about security issues, fraud and identity theft. Online fraud and identity theft have sadly become a daily event, as online shopping become more popular because of its convenience. Hardly a day goes by where we do not hear of an individual whose life was destroyed or nearly destroyed because someone hacked into their personal information and made purchases on their behalf, leaving them to “pick up” the bill. In 2007 in America alone identity fraud reached $45 billion in losses and affected 8.1 million American consumers! (According to a research conducted by Javelin Strategy & Research)

Of course this is a worldwide epidemic and the numbers are staggering and growing as we speak…

If people’s worries about security issues were at ease, the pool of online shoppers would become greater.

So what is the answer, how can merchants create a bigger churn and more customers?

Remember my initial answer, more online payment? Well there is a relatively new “kid on the block” for payment processing for digital downloads.

eBIZ.mobility LTD has created a revolutionary online payment processing service for digital downloads, called OneTouch Online Purchasing™. The OneTouch Online Purchasing™ service enables consumers to purchase digital content (such as music, ring tones, games, video clips, wallpapers etc.), via their computer or their mobile handset, and charge their purchase directly to a billing account with any telecom service provider, bank, or ISP of their choice. Simply put, OneTouch allows your customers to make purchases without the need of a credit card, or even a PayPal account.

Using OneTouch to make an online purchase, no personal or financial information is transmitted to the merchant, or to OneTouch. Their payment system was designed to eradicate the possibility of identity theft online. It’s simple really: since they do not store any personal or financial information anywhere in their system there is nothing for criminals to steal.

By offering OneTouch as an additional payment method alongside or as an extension to other payment options, merchants will be able to reach millions of consumers who are afraid or unable to use traditional payment methods. OneTouch solves the problem of consumers overseas who want a fast way to buy online since there are no country limitations for using this payment method.

It solves the problem for teenagers and others who have no access to credit cards or simply do not want to use them for online micropayments and it solves the problem for those who are afraid to give out any personal information online. So by adding the OneTouch payment solution to your other online payment services, your site has a better chance of casting the net on potential consumers giving them an all round solution to their limitations and fears.

Millions of dollars are floating on the internet sea waiting to be caught. By putting multiple payment options on your site you are casting the right nets in place to pull the consumers in and to change them into customers. ..

As autumn and cold crawl their way into Canada and the sun sets before 4 p.m., this darkness and quietness bring along a time of reflection for all of us. The assessment I want to share with you is about internet marketing. Although my list of things to do seams never-ending, I am very happy to realize all I have accomplished in less than a year ( over 40 active web sites, a hypnosis for childbirth program that already got international recognition, over 100 published articles on the net, etc)
I have been in internet marketing for a little less than a year and I have attended ten internet marketing seminars in 2006. I am the kind of person who likes to get to the bottom of things. I want to share my findings with people who are starting, thinking of starting or even stalling in the internet marketing business.
The ten biggest pieces of wisdom I want to share with you about internet marketing I have learned are:
1)The price of Internet Marketing products is highly exaggerated. Many marketers are comfortable taking hundreds of dollars for useless e-books or software. They are able to overcharge such big money for two main reasons: their customers believe their well-written sales letter promising them to become a millionaire by working only two hours per day. The second reason is that since other people have raised the bar before them, they feel comfortable with overcharging for their products.
I encourage everyone who is about to purchase any internet marketing product to take a deep breath, back up and do an internet search. Most probably, the product or its equivalent is already available for a fraction of the price on the internet.
My opinion is that no e-book is worth that much unless it provides me with the code of the safe at the bank for this internet marketer.
2)In the internet marketing business there are dreamers and there are doers. I have repeatedly met some people at internet marketing seminars who have not taken action and just keep buying the next product promising them a fast an effortless income. My experience is that it takes work (but then again I don’t see it as work as I enjoy it very much) at least in the beginning to secure a decent income in the internet marketing business.
3)Many internet marketers made their fortunes by selling products to people who want to make a fortune in the internet marketing business. Willie Crawford draws the parallel that the people who got the richest during the gold rush were the ones selling shovels and sticks to the gold diggers.
Anyone interested in internet marketing has to ask themselves if they have just been enriching the people selling them promises to make millions in the internet business.
4)There are basically three categories of internet marketers out there: the ones who just want your money, the ones who give you a good deal for your money and the ones that genuinely care about helping you making good money by sharing their efficient tactics.
I will, of course, not name any names here and I think that deep deep down people know what kind of marketers they are. I can tell you that upon trying to do a mental list of the genuine, caring ones, I had enough of my ten fingers to do the complete list.
5)The real successful internet marketers are often not on stage at seminars. I have met some very successful and knowledgeable people by talking to the person sitting next to me at seminars. I highly recommend you get to know the attendees at any given seminar; you will be surprised to sometimes find out that they know more than the speaker upfront and wiling to share everything with you…for free.
6)A masterminding group is a great resource to learn and share tricks and tips about internet marketing. The rule is to be part of a group that is about (or even better, a little above) your level of knowledge and accomplishments in internet marketing.
7)Action is power. Whatever piece of gold nugget you learn is useless if you do not take action on it. Many people are eternal course takers but have yet to get their first web site up. Even the best intended internet marketer will not make a penny if he doesn’t get his product out there. I have heard numerous times the advice to put out your product and fix the fine details later. It has been a little challenging for a perfectionist like me but, honestly, it works great. Often, customer comments allow me to go back and improve my product in ways that I would have never thought of.
8)Internet marketing is a number’s game. If you put all your eggs in one basket, you might rise very fast very high and then tumble down as fast. Diversity is the foundation for a solid business.
9)There will always be new things to learn. One cannot stay in their basement and hope that the world will not change. The internet marketing world is one that changes at the speed of light and one has to keep informed of the new trends and developments.
10)The Internet is here to stay. Internet has been growing at an astonishing rate and those who got in the game will be ahead of the pack in this exciting and powerful window to the world. The possibilities are infinite.