Archive for September, 2009
Internet Marketing: a Reflection After One Year in the Business
As autumn and cold crawl their way into Canada and the sun sets before 4 p.m., this darkness and quietness bring along a time of reflection for all of us. The assessment I want to share with you is about internet marketing. Although my list of things to do seams never-ending, I am very happy to realize all I have accomplished in less than a year ( over 40 active web sites, a hypnosis for childbirth program that already got international recognition, over 100 published articles on the net, etc)
I have been in internet marketing for a little less than a year and I have attended ten internet marketing seminars in 2006. I am the kind of person who likes to get to the bottom of things. I want to share my findings with people who are starting, thinking of starting or even stalling in the internet marketing business.
The ten biggest pieces of wisdom I want to share with you about internet marketing I have learned are:
1)The price of Internet Marketing products is highly exaggerated. Many marketers are comfortable taking hundreds of dollars for useless e-books or software. They are able to overcharge such big money for two main reasons: their customers believe their well-written sales letter promising them to become a millionaire by working only two hours per day. The second reason is that since other people have raised the bar before them, they feel comfortable with overcharging for their products.
I encourage everyone who is about to purchase any internet marketing product to take a deep breath, back up and do an internet search. Most probably, the product or its equivalent is already available for a fraction of the price on the internet.
My opinion is that no e-book is worth that much unless it provides me with the code of the safe at the bank for this internet marketer.
2)In the internet marketing business there are dreamers and there are doers. I have repeatedly met some people at internet marketing seminars who have not taken action and just keep buying the next product promising them a fast an effortless income. My experience is that it takes work (but then again I don’t see it as work as I enjoy it very much) at least in the beginning to secure a decent income in the internet marketing business.
3)Many internet marketers made their fortunes by selling products to people who want to make a fortune in the internet marketing business. Willie Crawford draws the parallel that the people who got the richest during the gold rush were the ones selling shovels and sticks to the gold diggers.
Anyone interested in internet marketing has to ask themselves if they have just been enriching the people selling them promises to make millions in the internet business.
4)There are basically three categories of internet marketers out there: the ones who just want your money, the ones who give you a good deal for your money and the ones that genuinely care about helping you making good money by sharing their efficient tactics.
I will, of course, not name any names here and I think that deep deep down people know what kind of marketers they are. I can tell you that upon trying to do a mental list of the genuine, caring ones, I had enough of my ten fingers to do the complete list.
5)The real successful internet marketers are often not on stage at seminars. I have met some very successful and knowledgeable people by talking to the person sitting next to me at seminars. I highly recommend you get to know the attendees at any given seminar; you will be surprised to sometimes find out that they know more than the speaker upfront and wiling to share everything with you…for free.
6)A masterminding group is a great resource to learn and share tricks and tips about internet marketing. The rule is to be part of a group that is about (or even better, a little above) your level of knowledge and accomplishments in internet marketing.
7)Action is power. Whatever piece of gold nugget you learn is useless if you do not take action on it. Many people are eternal course takers but have yet to get their first web site up. Even the best intended internet marketer will not make a penny if he doesn’t get his product out there. I have heard numerous times the advice to put out your product and fix the fine details later. It has been a little challenging for a perfectionist like me but, honestly, it works great. Often, customer comments allow me to go back and improve my product in ways that I would have never thought of.
8)Internet marketing is a number’s game. If you put all your eggs in one basket, you might rise very fast very high and then tumble down as fast. Diversity is the foundation for a solid business.
9)There will always be new things to learn. One cannot stay in their basement and hope that the world will not change. The internet marketing world is one that changes at the speed of light and one has to keep informed of the new trends and developments.
10)The Internet is here to stay. Internet has been growing at an astonishing rate and those who got in the game will be ahead of the pack in this exciting and powerful window to the world. The possibilities are infinite.
How To Use Social Bookmarking On Your Plug-in Profit Site
These days, you’re just not “with the program” if you’re not involved with social bookmarking. Recently I have been trying to increase my Plug-in Profit Site’s traffic numbers to a certain daily level, and one way to do that is by getting into one of the newer internet trends – social bookmarking.
Social bookmarking is a neat way of saving websites, articles, and blog posts that you consider your favorites. Then you can easily get back to these posts, share these same sites with others on the web, add other saved sites to your list of saved sites, or subscribe to someone’s blog for example.
Usually we bookmark pages we like on our own computers, but social bookmarking allows us to save them on the web for others to see as well. The way we do this is by creating a title, description, and tags (which are the keywords we are targeting) for the pages we want to save. This should generate some new traffic for you fairly quickly from others who use social bookmarking sites and are looking for articles based on the tags you have chosen.
If you own a Plug-in Profit Site, it’s easy to start using social bookmarking sites. If you do a Google search for “social bookmarking sites” for example, you will find a list of the top social bookmarking sites. One of the most famous ones is called “del.icio.us”, and other popular ones are “Digg”, “Yahoo”, and “Furl”.
It doesn’t take long to set these up. But first you have to go to those social bookmarking sites, and create a free account with a username. Once you’ve done that, you are free to use the service to find topics that interest you, or post your own favorite pages.
When you set up an account, you will likely be given a choice of buttons you can add to your toolbar that you can simply copy and paste. Then when you visit a site you want to bookmark publicly, you can simply click on that button on your toolbar, type in a title, description, and tags for that page, and voila! You have saved a page that others can also access!
On your Plug-in Profit Site, there are a few ways to get more traffic using social bookmarking sites. One way is to write quality, original content on your blog, such as posting your own article. On your social bookmarking service, you should be able to find a piece of code to add to your Plug-in Profit Site’s HTML code which will be like the button on your toolbar for the different services.
For example, on my blog, I have four buttons at the end of each blog post which I added to my blog’s template code. These four buttons would lead a reader who like my post to Digg, Furl, Yahoo, and del.icio.us, where they can add a title, description, and tags to submit my post and bring me more traffic.
The nice thing for Plug-in Profit Sites, or any website for that matter is that it’s okay to do this for your own article posts, as long as you do not spam the social bookmarking services.
You don’t really want to send each and every post you make to your blog to one of these services in the attempt to get more traffic when maybe not all your posts are fantastically written, original content. You want to provide something of value to your readers just as you would do in the discussion forums you frequent, and not over-do it.
Some article directory sites now are allowing you to “Digg” your own articles. Again, if you do it slowly and in moderation, you won’t likely be accused of spamming. Be careful because if you do go overboard, some people have been known to get their websites banned from services like Digg.
Another way to boost your Plug-in Profit Site traffic with social bookmarking sites is to actually get yourself involved with these services and use them the way they are intended to be used – don’t just “Digg” your own posts. Find other posts that you like and add a comment, or save them in your own archived lists.
Last but not least, whenever you write an article or blog post for your Plug-in Profit Site business, be sure to use Technorati or other tags in your author bio-box at the end that link back to your main website. Look up information on “tag and ping” to find out the correct format and you will get more traffic quickly!
SEO and Link Building
SEO and link building are the fundamental marketing solutions to enhance your website popularity. Effective search engine optimization and link building services ensure high ranking for a website in leading search engines such as MSN, Yahoo, Google, Alta Vista, All the Web and many others. Optimize the Web Page to Boost Website Ranking On the Internet, search engine optimization is the most important marketing strategy to improve any business. Organic and ethical optimization methods can be used for off page and on page optimization. SEO services include keyword building, content writing, link building, HTML code optimization and more. To get high placement, a website is optimized by adding proper keyword oriented titles that are simple and straight, Meta tags, Alter tags, heading tags, images and keyword phrase or phrases on the description tag.Link Building for Enhanced VisibilityLink building is an effective method used to achieve better ranking and targeted traffic to your website. There are numerous ways to increase the popularity of a website including article submission, directory submission, buying links and link exchange including mail sending, regular link page updating, and form filling. It is important to generate plenty of links to your site from other associated websites in an ethical way because this will help your site to get top placements in search engine listings. Depending on your budget, you can opt for one way linking, reciprocal linking or three way linking. Proven and effective link building services enable your website to achieve good page rank and a high rank on popular search engines will help to:• Improve search engine visibility• Get steady, free, quality web traffic to your website• Develop new business contacts• Get more sales and maximize your profitsFind a Reliable SEO Firm for the Best ResultsA reliable SEO firm is an ideal option, if you are looking forward to enhancing your website visibility. Experienced search engine optimization providers will build quality links to your websites, attracting more targeted visitors and thereby bringing in more sales and profits.
Marketing Affiliate Programs – Strategies and Tricks!
Affiliate marketing is something that you will have to do if you plan to get traffic to your websites and affiliate links. There are many different techniques that you can use and many steps that you can take. One way to almost insure success is to make a list of the top tips that you come across and apply them all, if possible. Only doing or two of the tips you find will not be enough to get enough traffic to begin making enough money to create a great work at home business.
Product Reviews: Writing reviews of your niche products is a great way to receive visitors due to the top searches that are done everyday. Internet users would like to know if a product is good, bad or ok before they spend money on it. You should always be honest in your reviews because if you are simply writing anything you can to make money, for more detail www.affiliate-windfall-secrets.com your visitors will catch on quickly. You are giving them your word that this product is good or bad and if they get a product that does not do what you claim, they will be as mad at you as they are with the product and the company.
Web 2.0: You can begin marketing affiliate programs using web 2.0 techniques. You should also study up on the new websites that are created constantly as most of them will have a way that you can use them in your marketing of affiliate programs.
Viral Video: Depending on what your website is about and the niche that it is exploiting, you may be able to create some great viral videos for websites such as you tube and Daily motion. These websites receive millions of viewers who are trying to view the next big thing in videos and if you create a great branded video that gets their attention, that can mean major traffic for your affiliate sites and links.
Squid and Hub pages: These two websites allow you to create pages of your own based on just about anything. One great way to use them is to create extremely detailed pages or “lenses” for Squid that involves one topic, for more detail www.affiliate-sale-booster.com niche or product. The better the information, the more visitors to those pages you will receive. They also provide many areas that you can make money using Ad sense, Amazon, EBay and of course your own advertising and affiliate links that you would like to add.
Email and Lists: You should always have a place on your website that offers something to your guests. When they sign up, you will have a list of prospective buyers and you should check back with them through the use of newsletters to remind them that your site is still there. These visitors could become long time customers if they love the information your website can offer to them. With the millions of spam that are sent to email inboxes everyday, this is one of the few ways you will be able to market through email.
The list of ways to apply marketing affiliate programs is long and you will eventually find what works best for you and your affiliate sites. Don’t forget to add lots of unique content that will give you a great spot in search engines as well as supply your visitors will great information.
Internet Marketing Denver
The Internet has opened a new world to anyone who wants to own and operate a business. The Internet allows someone to work at home, perhaps out of a garage, and still have customers in all corners of the globe. Wherever the business exists, there is the center of the Internet market. Denver may not seem to be the center of the Internet to anyone who doesn’t live there, but it is the home of New Media’s Internet Marketing Denver. If you don’t know much about Internet Marketing, Internet Marketing Denver can help you.
In some respects, Internet marketing is simpler than having a store front, and being concerned with the details of owning a physical plant. In some respect, it is more complicated. Many people are familiar with the Internet and they can find what they want. They will go straight to a place they know and not look for alternatives. Getting customers to know about your business and getting them to your web site can be, at best, tricky. If you have no idea what search engine optimization means, if you don’t know how to create web pages, or link one page to another, Internet marketing can be a nightmare. Sometimes, the business with the best web site, best Internet marketing strategies, and best public relations in Denver will be one of the largest companies, even if it doesn’t produce the best product or service. These companies succeed because they understand Internet marketing.
New Media’s Internet Marketing Denver has been in the Internet marketing business for ten years. The company has learned what attracts customers to web sites. Internet Marketing Denver has learned what keeps customers returning to the same web sites. We can help you develop an Internet marketing strategy that allows your products and services to be known to the world or at least the people most interested in what you have to offer. If those people don’t know you exist, then you have missed a large number of potential customers.
People need to know what you do and how well you do it. Internet Marketing Denver can help you tell the world how good you are at what you do. You have a passion for your business; that is why you are in business. You probably aren’t as passionate about Internet marketing. New Media, doing Denver Internet Marketing, is passionate about using Internet marketing to help other people grow their business. We have a 98% satisfaction rating over our ten years of business. Our clients are surprised and happy that we can produce the quality they need within their timelines. Very few of our clients leave. We have learned the tricks that can make a difference between a poor Internet marketing strategy and an excellent strategy. Internet Marketing Denver has learned how to take that knowledge and create a successful Internet marketing strategy for your company. Regardless of the size of your business or the number of employees you have, Internet Marketing Denver can help you grow your business the way you’d like to see it grow. Visit our site and see what we can do for you.
Simple Way to Success With Internet Marketing Affiliate Programs
Did you know that e-mail marketing can be of the most powerful tools at your disposal when it comes to profiting from any MLM program? It’s easier to get started than you may think, and most importantly will allow you to place a large portion of your sales and network-building efforts on autopilot.E-mail marketing allows you to:? Educate your potential customers about your products? Educate potential down line members about the MLMOpportunity, commission structure and profit potential? Build trust and credibility, with improved conversions. You aren’t limited to a 15 minute sales pitch.? Expand your overall business. New products and opportunitiesCan be introduced to your existing list.? Put almost everything on autopilot. Today’s mailing listManagement software lets you schedule pre-written messagesTo go out when you want, in whatever order you want.Are you beginning to get an idea of some of the power here? E-mail marketing is still the most trusted and effective means of communication available to on-line businesses.And, for now, it still trumps the latest tactics like audio and video…why?Remember that not everyone has the computing capacity or the bandwidth to watch elaborate multi-media presentations, but virtually everyone you want to reach will have basic e-mail.If you aren’t yet using e-mail for your multi-level marketing program, here’s how you can get started right away:First, get an auto responder for managing your e-mail list. There are plenty of good ones out there. Some of them come as software with a ‘one-time’ license fee. You install the software onto your own web server. For more details go to www.ultimate-internet-marketing-tricks.com. If you want someone else to do the dirty work, you can sign up with a third-party auto responder service. These companies host auto responder software on their own servers. Some companies offer free services, but most will charge you a monthly subscription fee for an account.Second step: Create an “auto responder series” for promoting your MLM. This is just a series of brief e-mails describing the products and the opportunity, with a focus on ’soft-selling’ the prospect.Create messages that are educational, informational and of high-quality. Each message should build on the other and move the prospect a little closer to taking the desired action. There’s no limit on how many messages can go in a series.You’ll load these messages into your auto responder, and schedule them to go out as you see fit. You can send one message per day, or put several days wait between each message. It’s all up to you. For more information login to www.attaining-your-desires.com. Finally, go into your auto responder and have it generate the code for your opt-in form. You’ll cut and paste this code into your web page, and it will create a ’subscription box’ where visitors can submit their names and e-mail addresses to sign up for your list.Make sure you give them plenty of incentive to opt-in. You’ll usually want to create a dedicated web page, called a “landing page”, designed to do just one thing; get your visitors to join your list!Once you have everything automated in this way, you can spend more of your time focused on driving traffic to your lead capture system and building your list.After that? Just sit back, relax and watch as e-mail marketing works its magic. You’ll never promote any other multi-level program without it!
How to Use Social Bookmarking Sites to Your Advantage
I’ve been getting really excited lately about the whole social bookmarking trend in internet marketing. This is because I’m on a traffic kick, testing out new things to bring my website more traffic – something all webmasters want to do.
Social bookmarking is one of the top techniques that you can use to promote your website and build more traffic. If you’re not involved, it’s time to get with the program!
Social bookmarking started for me when I joined a few of the top social bookmarking sites. You may think this is all you need to do to get involved, but trust me – there is more to social bookmarking than simply joining the social bookmarking circles!
The first thing to do is visit a few of the top social bookmarking sites: Digg, del.ici.ous, Furl, and Yahoo, just for example. You can do a Google search for these to find them if you’ve never been there before.
Then, sign up for a free account with each of these. When signing up for an account, you will have the opportunity to select buttons that you can add to the end of each of your blog posts. This will allow readers of your blog to “Digg” your post over at the Digg social bookmarking site.
When someone clicks on your Digg button, it will bring them to the Digg site, where they would login with their account username and password. The blog post or article would then appear as a URL, and the person who clicked “Digg” will have the opportunity to post a comment about your post.
This can do nothing but good things for your website. If everyone gives your post a Digg, think of all the links in Digg you will have pointing back to your site. This will certainly increase your traffic when someone goes onto Digg looking for a post on a topic that interests them.
This is where I initially went wrong in my social bookmarking efforts. You don’t want to stop after just joining these social bookmarking sites and leaving a button on your blog posts for everyone else to find and click. You want to get actively involved in the social bookmarking process by becoming an active member of these sites.
What I mean by being “active” is that you want to visit these sites, and find topics of interest to you, or topics that relate to your online business. Once you find other posts on your topic of interest, then you have the opportunity to bookmark, or “favourite” those posts, and add a comment.
Doing this can really increase your traffic, as evidenced by my own increasing website stats just by doing this one thing alone. If you “favourite” other people’s sites and they “favourite” your site and you each comment on other’s posts, then you will soon have a network of links pointing back to your site.
This important piece of the social bookmarking puzzle is something I didn’t even realize myself until I got involved with my latest social bookmarking site called “Squidoo”. Apparently, Google just loves Squidoo at the moment, so I jumped on the bandwagon along with others I know joining the site.
The great thing about Squidoo and sites like MySpace is that you can create a “lens” which is just like a mini web page, or landing page that gives visitors to that lens a quick overview of what you have to offer. This will hopefully entice them to click your links and bring you more traffic.
I’ve made darn sure this time that after creating my lens I did not just leave it at that. I have visited other lenses on my topic of interest, added those lenses to my “favourites” list, and sent comments to others in hopes that others will visit my links as well. So far, this has increased my traffic very quickly and I may even reach a personal goal thanks to this technique alone!
Next, I am going to try creating more than one lens and link one to the other, which will hopefully entice visitors to read one of my lenses, and then click on to the other, increasing my traffic even more!
The thing to watch out for when using social bookmarking sites is that you don’t want to be a spammer who is out there just to get your links seen and clicked. As with anything in internet marketing, like forum posts, no one likes someone who is just there to advertise themselves. You want to offer valuable information, and make a valuable contribution by offering good advice, and great content.
Unmatched One-way Link Building: Contextual Link Building
In modern internet marketing, the best and most profitable websites are the ones that can consistently get good positions on search engine result pages (SERP). You’ll have to make your site climb up the page rankings to the first or second SERP if you want to sufficiently reach your target market. Although one-way link building has been proven to be very effective, contextual link building is the best (legal) way to get those results.One-Way Link Building: The Old MethodLink building became a popular technique for improving search engine optimization (SEO) ever since it was found that Google’s PageRank algorithm considered a site’s popularity based on the number of one-way or inbound links. This, however, was open for abuse; link building services mushroomed, artificially pumping up websites using link farms – entire pages that contained just one-way links to other sites.Google soon amended PageRank to detect instances of such underhanded practices in internet marketing. Pretty soon, it wasn’t just the number of one-way links to a website that was being considered, but also where those links were coming from. That’s where contextual link building comes in.How Contextual Link Building WorksThis modified technique involves a certain site that talks about a topic related to your own page, and then places a one-way link to your site somewhere in the text. Contextual link building is thus most often done in places like blogs, ezine pages and shopping sites. You would have to make an agreement with one such site in order to have them create a relevant page and maintain a link to your site somewhere within that page.Contextual Link Building Works BetterYou’ll most likely be better off using contextual link building instead of plain old one-way link building because it’s more ethical. It’s not just a question of morals or ethics, though; search engines tend to penalize or even altogether ban sites that have been detected to use black hat SEO techniques like link farming.At the same time, contextual link building gives you more opportunities to convert your site traffic into sales, signups or leads. The article or page containing your link could already be a buildup or a preliminary sales talk for your main pitch. By the time the people click on the link, they’d already have been convinced to a certain extent and you’d have less convincing and pushing to do.Contextual link building thus makes for a more comprehensive internet marketing strategy made up of:• Better SERP placements because of the increased number of one-way links, meaning people using those search engines will be likelier to visit your site• An article or a block of text that contains your link while informing the reader or promoting your site at the same time• Improved popularity of the context article because search engines will most probably pick up all the other keywords and meta tags that it contains. This popularity then gets passed on to your own site because the article points to it.Hiring a professional SEO company that knows how to do contextual link building will help you get the results – and the page rankings – that you want, legally.
Internet Marketing & Affiliate Programs
Once you have chosen the program, now generating the traffic is what would get you bucks. You have to be patient as it would take time that the partnership and trust that you build with people by creating a focused mailing list, would have its own gestation period. Rather than using a particular technique, mix and mach of the techniques would fetch you maximum benefits. You could have a combination of measures like – article marketing, pay-per-click; forum marketing, social networking etc could be some that you could try your luck with.
Once you get into a loop of Affiliate Programs, you could choose fresh promotional product and use the same base as you have created to ensure that the inflow of money month by month is guaranteed.
The ‘Hidden’ Secrets of Internet Marketing for You
For many years, we depend on our TV sets, radios, newspapers. But when the internet was born, everything has changed, almost overnight.
Since then, the internet has become a major part of our lives. It has become indispensable because we consider it as the biggest source of communication and information for us. More than 800 million people all over the world are using the internet to listen to music, to shop for clothes, get directions, and much more.
But the internet is being used for more than just personal reasons.
It has also become an important work tool. Often, people go online to seek for information because the internet holds unlimited information on virtually every possible thing you can think of. But the most popular is to conduct a business and make business decisions.
Because people go online to do their shopping, many are into internet marketing. Whether you provide a service or sell a product, you reach millions and millions of potential customers.
Any one who owns or who has a computer and internet connection could be your customer.
Internet marketing has become popular because it does not require much effort and money. But it’s not for everybody. It has challenges and pitfalls so it may not be the marketing strategy for you.
The secret of being the best of internet marketing is to learn the basics. It requires at least a basic understanding of computers and the online world — your prospects.
Once you discover how to market online, together with the right strategies(which are the basics), a marketable plan, and just a few secrets, you could reach the success you ever dreamed of.
And if you wonder what secrets would it be that you want to have, it’s a system. A system you can follow again and again to generate cash continuously. For example, using Google Adwords — it’s no doubt the easiest and fastest way.
Unlike any other ordinary business where you have to hire some people to help you run your business, internet marketing only requires you and your dedication and for sure, your business will boom.
With a bit of patience also, you can achieve the success you have always envisioned. In fact, a majority number of home businesses on the internet are run by a single individual and quite a number of them do this in their extra time, after office for instance.
Internet marketing provides immeasurable advantages, but on the other hand, internet marketing has also its disadvantages. It is very important to consider these advantages and disadvantages when creating your internet marketing strategy. Each of the disadvantages could be conquer, but only if you view the customer experience from the eyes of your consumer, not as an internet marketer.
What are those advantages and disadvantages? Internet marketing is not for free. This is the number one disadvantage of internet marketing. The cost of software, hardware, web site design, maintenance of your site, online distribution costs and time, all must be factored into the outlay of providing your service or product.
Another disadvantage of internet marketing is that there is a lot competition for your product, by the time your potential customers finds you; they have already been clicking many links.
But competition may not be always a downside, do it well, and you can turn them into super-allies boosting your business better than ever.
The good side of internet marketing is that it allows you to broadcast your message to thousands of people at once without paying for expensive ads — at least much better than the offline expense.
You can provide extra information like pictures, sounds, and even videos plus you can change your site whenever you want. Internet marketing is not limited to having a web page. Email lists, newsletters, and catalogs offer other means of reaching customers. And the most important is, your website id available 24 hours a day, 7 days a week, so your customers can reach you anytime they want.
If you have a website up and running, it’s time for you to know how to successfully market your product or service on the internet. Search engine registries and reciprocal links are very important to promoting your website, but if you think it’s enough, well, it isn’t.
Internet marketing doesn’t stop there. Auto responders, affiliate networks, and discussion forums are also effective in internet marketing. But the very key to internet marketing is creativity — being different.
Always remember that marketing isn’t only things like running an advertisement, or sending out a direct mail piece. It is the thing you do that puts your product or service in front of the potential customers. As mentioned in the name itself — Marketing.
To your success,